About

Furkan Tosun portresi

I bring creativity together with technology, and design with strategy.

Hi, I’m Furkan Tosun.

My interest in design began with web design studies in high school, and graphic design training turned it into a profession. Since 2019 I’ve been working with brands from different sectors in graphic design, photo and video production, digital marketing, e‑commerce and UX/UI.

Today I combine a creative perspective with technical knowledge and strategy to build holistic digital solutions for brands, from idea to execution.

7+ yrsProfessional experience

2023 →Işık Landscape Global

360°From idea to execution

In brief

Me and my work at a glance.

Who
Furkan Tosun — Creative Digital Specialist
Location
Istanbul, Türkiye
Experience
Since 2019, about 7 years
Today
Creative production, e-commerce and digital communication at Işık Landscape Global since 2023
Expertise
Photo and video production, drone filming, graphic design, social media, ad creatives, e-commerce operations, UX/UI-focused web, AI-assisted production
Brands
Işık Peyzaj, Greenmall, Bodrum Fidanlık, Bluemall, Intro Otomotiv, DağıtanAdam.com, SUGİAD, Ekonte Creative
Education
Anadolu University — Photography and Camera Operation (ongoing) · Ataşehir Adıgüzel Vocational School — Graphic Design
Certificate
UAV-1 (İHA-1) Pilot Licence

Tools

Software, platforms and systems I actively use at every stage, from idea to launch.

Swipe

01

Graphic Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Lightroom

02

Video Production & Editing

  • Adobe Premiere Pro
  • Adobe After Effects
  • DJI apps
  • Insta360 Studio

03

AI Tools

  • ChatGPT
  • Claude
  • Google Gemini
  • Kling AI
  • Seedance
  • ElevenLabs

04

E‑commerce & ERP Systems

  • Shopify
  • IdeaSoft
  • Entegra Bilişim
  • DİA ERP
  • Eryaz B2B
  • İyzico

05

Digital Marketing & Analytics

  • Meta Ads Manager
  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Search Console
  • Google Trends
  • Meta Business Suite

06

Web Design & UX/UI

  • WordPress
  • Shopify
  • IdeaSoft
  • Website admin panels
  • UX/UI planning, analysis and testing

07

Marketplace Platforms

  • Trendyol
  • Hepsiburada
  • Amazon
  • n11
  • ÇiçekSepeti

Career

  1. 11/2019 – 09/2023

    Ekonte Creative

    Graphic design, social media, websites, e‑commerce and B2B management for group companies Intro Otomotiv, Konti Otomotiv, Kumas Kompresör and agency clients; photo, video and drone shoots.

    • Intro OtomotivSetup and process management of the Eryaz B2B system
    • DağıtanAdam.comIdeaSoft e‑commerce setup; transferring ERP products to the site and sales channels via Entegra
  2. Project-based

    Freelance & production

    • Ayn GlobalProject-based graphic design for international companies
    • SUGİAD En İyiler 4 & 5Stage preparation, video production, editing and direction
    • GSG Theatre GroupStage preparation, shoots and directing support
    • TÜGVA Short FilmDrone shoots and camera assistance
  3. 10/2023 → Present

    Işık Landscape Global

    As graphic designer & photographer, I run graphic design, social media management, photo, video and drone shoots for the group’s companies and brands.

    • Group companiesIşık Peyzaj Uygulama
      Işık Tasarım & Proje Yönetimi
      Işık Bahçe Bakım
      Işık Bitki Üretim
      Işık Satış Pazarlama
    • BrandsIşık Peyzaj · Greenmall · Bluemall · Bodrum Fidanlık · Heroca · Eko Peyzaj · Yalova Fidanlık

Today

Since 2023 I’ve led creative production and digital communication for the brands of Işık Landscape Global.

Swipe

01

Işık Peyzaj

I build the visual story of landscape projects from the construction site to publication, and coordinate content and creative work with agencies.

  • Photo & video
  • Drone shoots
  • Construction progress shoots
  • Promotional films
  • Concept & script
  • Social media strategy
  • Agency coordination

02

Greenmall

From product shoots to e‑commerce, I run creative production together with performance marketing.

  • Product photography
  • Photo & video
  • Agency coordination
  • Shopify
  • Marketplace operations
  • Entegra & DİA
  • Meta Ads
  • Google Ads
  • GA4 reporting
  • UX/UI planning

03

Bluemall

I run the entire e‑commerce site process apart from coding — end to end, from planning and design to content and launch.

  • End-to-end process
  • UX/UI planning
  • Product & category structure
  • Content & visuals
  • Project management

04

Bodrum Fidanlık

I contribute to the brand’s visual communication, photo and video content, and digital promotion.

  • Visual communication
  • Photo & video
  • Digital promotion
  • UX/UI planning

How I work

  1. 01

    Photo & video production

    I run visual production end to end — from concept and script to shot planning, from photo, video and drone shoots to editing and publishing.

  2. 02

    User-centered web

    Conversion-focused UX/UI that prioritizes information architecture, user journeys, visual hierarchy and mobile usability.

  3. 03

    Strategy by sector

    I build corporate and e‑commerce sites based on each sector’s dynamics, target audience and business goals.

  4. 04

    Quality control on agency work

    I review agency-built sites for design and usability, and manage UX/UI briefs and revision cycles.

  5. 05

    Producing with AI

    I use AI in research, ideation, video, voice-over and concept testing — not just to speed up production, but to make it better.

Education & Certification

  • 2024 → Ongoing

    Anadolu University

    Photography and Camera Operation · Open Education
  • 2017 – 2019

    Ataşehir Adıgüzel Vocational School

    Graphic Design
  • 2013 – 2017

    İbrahim Müteferrika Vocational High School

    Web Design
  • Certificate

    UAV-1 Pilot License

    Recreational / amateur drone use

Approach

When I approach a project, I care not only about an aesthetic result but about design serving its purpose. For me, successful work combines strong visual storytelling, the right technology, user experience and an effective strategy.

Today I bring this experience to creative projects that combine different disciplines, aiming to offer brands not just visual content but holistic digital solutions from idea to execution.

I design.
I produce.
I develop.