Graphic · Logo Design
A gold-toned logo for jewellery and accessories brand ASA Collection — one that speaks of elegance and things of value.
- Role
- Logo design
- Year
- 2024
- Brand
- ASA Collection
- Industry
- Jewellery & accessories
Related servicesGraphic Design
What I did
- Logo and monogram design
- Diamond icon set
- Typeface selection
- Colour and material (gold foil) language
- Mockup presentations
About the project
For ASA Collection, the goal was a brand mark that feels luxurious and feminine at first glance and reflects the value of fine jewellery.
A symmetrical A–S–A monogram paired with a handwritten “Collection” signature brings together the brand’s strong and graceful sides.
Applications
01 — Monogram
A letter sequence crowned with a diamond
The diamond above the central S completes the monogram like a crown; small diamonds on the wings of the two A’s repeat the same language.
The contrast between sharp serif letters and softly curved legs expresses both the strength and the delicacy of jewellery.
02 — Colour & texture
Gold on black
With a gold-foil effect, the logo is designed to keep the same luxurious feel on both dark and light backgrounds.
Applications on black satin, volcanic stone and skin show how the brand lives alongside its product photography.
03 — Result
Crown, diamond and signature: a logo that speaks of value and carries the same elegance on every surface.
